Graphic Design Services - A Hiring Guide
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You most likely can't afford not to employ a graphic design service. You may have a great product or service if your branding and marketing materials are glaring "homemade", getting a sale will be harder. First impression of your company is conveyed by the visual impact from the marketing collateral, including print advertisement, brochures, catalogues, packaging and web page design. Updating or creating new marketing collateral can be an effective way to create new excitement around your organization and its products. Should you already have a graphics designer, it's natural to go back to them for new designs. But if you want to infuse new thinking and a fresh look, it is advisable to consider new designers.
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How do I select a graphic designer?
Hunt for graphic designers on the internet at places like Google, B2B marketplaces or even the yellow pages. Also ask your business associates and friends for recommendations. Shortlist four designers for further evaluation. There are numerous of things to keep in mind before employing a graphic design service.
Check the portfolio: First step in evaluating a graphics design services to ask for their portfolio and review specific projects which can be of the same category since your design project. A graphic designer's style is clear from the portfolio. The information she creates for you personally is likely to be in the same style, so it is important to feel comfortable with it. If you are intending to hire a design firm, insist upon reviewing portfolios of specific designers who may work on the project.
Check for expertise in web design: If your project includes web design, make sure the graphic design services company has software developers knowledgeable about good web design principles. Don't be impressed with snazzy web designs which use a lot of multimedia, heavy graphics and advanced features. Such designs usually raise plenty of challenges, crash often and therefore are frustratingly slow.
Agree on the quantity of concept designs: A good graphic designer will create several concepts that you should review before finalizing the look and creating the final product. An amount happen if you don't like all of the concepts?
Graphic Designer ought to be a good listener: If you want to provide input prior to the design process, guarantee the graphic designer is willing to pay the time to listen and think about your ideas. She has to strike a good balance between soliciting input of your stuff and using her creativity and imagination to produce the concepts.
Check references: You should check references prior to hiring someone for the project. Specifically ask if the graphic designer is good at understanding the requirements, incorporating your feedback and providing revisions.
Below are great tips regarding working with a graphic artist.
As with any other project, it is important to define the scope of the project and definite milestones with expected deliverables. Also agree with the number of expected revisions.
With what shape and form are you going to get the graphic design? Clarify file types, sizes and preferred color scheme if any. It is generally a good idea to take ownership of the soft copies of the design. They will be useful if you want to make minor tweaks later or reuse the style. To avoid any future conflict, also take copyright ownership of material developed for you.
Communicate frequently with all the graphic designer and provide continuous feedback. If the project is not going not surprisingly, meet and resolve issues without the delay.
How much will it cost to hire an image designer?
Good experienced designers can be expensive. It is best to get yourself a few competitive quotes before employing. If you are on a budget, it doesn't hurt to look for becoming more popular graphic designers who are eager to get established and may even offer substantial discounts.
Many graphics designers charge on an hourly basis. Avoid such a relationship if you don't have worked with her previously and are comfortable with this kind of arrangement. Instead request a project based quote. Payable above and beyond the basic charges if you are using licensed material like stock photos. Payment for the project should be linked with the milestones. Be wary of graphic designers who ask for a large and non-refundable upfront payment.